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Our Story

Greg Seaman, founder of Eartheasy.

Hello! My name is Greg Seaman, and I’m the founder of Eartheasy. Here's a little information about my background and how Eartheasy came into being.

A native of Long Island, New York, I was raised in a typical middle class home with two working parents and four children. After graduating from university, my first job was supervisor of the Centennial Exhibit at the American Museum of Natural History. The exhibit was called "Can Man Survive?", and was a multimedia presentation of the impact of our modern lifestyles on the health of the environment. It illustrated how the earth's carrying capacity was threatened by excessive energy consumption, pollution, overpopulation and unsustainable development. It was a real eye-opener, and this was 1970! Little did I know at the time that this job experience was the seed which would ultimately lead to the development of the Eartheasy website.

My career path took me to jobs in New York, Boston and San Francisco. But while city living was fun and stimulating, I longed for a simpler life in a natural setting, where I could focus on raising a family and explore ways of living more lightly on the earth. At age 30, my wife, infant son and I were presented with a unique opportunity to live on a small rural island in the Pacific Northwest. After months of deliberation, we decided to give it a try.

Family Photos

Life on the island was a little like Swiss Family Robinson. With no electricity, services or even a road to our home, we learned to embrace the dictums of rural lifestyle: look to yourself for solutions, and be happy with what you have. We grew our own produce in our beautiful organic garden and orchard, we fished, gathered clams and oysters, raised chickens and traded with neighbors for extras. Our home was built by hand, using old-fashioned hand tools and recycled materials from stately old homes being demolished in Victoria to make way for condominiums. Natural materials from the forest, such as fir poles and hand-split cedar shakes, helped give our home a unique character, and the process of learning to use these materials fostered respect for nature's bounty. To learn more about our island lifestyle, read What it's Like Living Off Grid.

Wildwood Works

While our cost of living was low, we still needed some income. In partnership with two friends, I helped develop a business which made wooden buttons and products for the gift and souvenir market, using discarded branches and left-over scraps from the logging industry as our raw materials. We used these “waste” materials to develop a line of over 20 products and provide work for over 20 employees. Much of the machinery used to process the branch material was made using recycled components, and many parts came from old bicycles! (Photo: Our buttons on display at a trade show in New York.)

Growing up on the Island

Over the years our two children grew and thrived in a close family environment. With little access to TV, our entertainment became our own creation - music, art, homemade games and family horse-play filled our evenings. Our children, and most of the island children it seemed, developed a strong sense of self from being grounded in nature and having the benefit of a close community where income, style of clothing, possessions and social status were not important.

When our children came of high school age, they needed to move off-island, since our two-room schoolhouse only went to grade 8. My wife was the house parent "off-island" during those years, and worked as a teacher’s aide for children with special needs, while I split my time maintaining our homestead and joining my wife in town.

There was one great benefit to being in town – the internet! With access to electricity and an internet connection, I was able to learn web design and create the Eartheasy website in the spring of 2000. The goal was simple: to encourage, inspire and inform people about the benefits of a simpler, less material lifestyle, and the importance of protecting our natural environment as the source of our well-being. I wanted to see a website where a wide range of information about sustainable living could be found in one location, and enough content for each topic so you didn't need to click from link to link trying to piece together information.

Most of the pages on Eartheasy come from first-hand experience. The gardening pages, composting, home-efficiency pages, food preservation, non-toxic home care, alternate energy, natural pest control, and family play activities come from 30 years of past living experience. Others come from many hours in the library, on the web, interviewing experts in various fields, and from many site visitors who've contributed a wealth of information. The drawings on the site are my own, and many of the pictures come from our family album.

It's not my intention to suggest we all live a rural lifestyle. Much of what we've learned can benefit people in any setting - urban, suburban or rural. If Eartheasy gets you thinking about what constitutes true wealth in your life, and the implications our lifestyle and consumer choices have on the environment, then this web project will prove worthwhile.

Ben Seaman
Aran Seaman
Lindsay Seaman

Postscript: Since the above was written, quite a few articles now included in the site have been submitted by contributing writers. This has broadened the scope of the site and added the benefits of professional expertise and diverse perspectives. These writers are acknowledged in the contributed articles. Also, over the years many site visitors have submitted additions, corrections and updates to the information found on the pages of this site. As time goes by, more and more of the credit for this website is owed to these individuals.

In 2007, my son Ben joined Eartheasy to handle business development. He graduated with a BSc from the University of Victoria, while concurrently building a successful contracting firm to pay for his university expenses. Over three years, Ben built the firm to almost half a million dollars in sales and 30 seasonal employees. Looking to align his work with his values, he switched into sales at an environmentally-friendly business specializing in water-saving technologies, where he worked for two years. He came to realize that making a living and having a high quality of life do not have to come at the expense of the environment. His desire to contribute towards the advancement of sustainable living solutions led him to work with his father on Eartheasy. Under Ben’s management, we consolidated the various products sold on Eartheasy into a dedicated online store and set up a warehouse in Milwaukee, WI.

In 2009, my son Aran joined Eartheasy to help manage the website’s growth. Aran received his business degree from the University of Victoria, and helped to pay for his education by developing his own web design business. He is able to handle challenging technical problems with patience and precision, and has an unrelenting standard of excellence in his work. Aran created Eartheasy’s blog, and has redesigned our original site as well as our online store. He ensures that Eartheasy keeps up with the best practices of modern web-based businesses.

In 2010, my wife Lindsay retired from her teaching job and is now able to follow her passion for organic gardening while helping to maintain our two vegetable gardens and orchard, where we are always experimenting with new ideas in organic food production. Lindsay is an avid reader and researcher, and is the quiet contributor to many of the articles which I write for the site. With Lindsay now on the team, the whole family is involved, dedicated to the common goal of advancing healthy living and environmental stewardship.

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